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Art Deco
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Whether you just want something stylish to hang on your wall, or you are a serious collector, Art Deco posters represent the best in graphic design that we have seen this century.

The growth of consumerism, along with developments in printing techniques, meant that there was a flowering of the advertising industry in the 1920s and 1930s such as had never been seen before. Competition meant that graphic design became a profession in its own right, as manufacturers vied with each other for the most striking designs for their products.

It was before the days of television, and radio advertising was in its infancy. So the poster was the main means of expression for the ad men of the day.

Art Deco posters are the legacy that we have today from that outpouring of design talent. Poster designs from the era are more well-known today than many of the fine art paintings of the time.

Shipping Posters

Although everyone has seen the famous Art Deco poster of the SS Normandie, and many other shipping posters of the time, how many of us know the name of Cassandre, probably the best of the Art Deco poster designers. He concentrated on transport posters mainly, and created a whole new artistic genre, which was imitated by many other poster designers throughout the world. Cassandre's posters are highly collectable today and fetch many thousands of dollars.

Travel and Leisure

There was a great demand for leisure travel in the 1920s and 1930s, it was the age of the ocean liner, the train and the airplane. Everyone was fanatical about speed and in the 1930s, everything was streamlined. The travel and leisure posters of the day reflect that. Posters that really stand out from the period were commissioned by London Transport and the London Underground. London Zoo and other attractions also had memorable poster designs. Roger Broders designed many fabulous posters promoting the French riviera, and the playgrounds of the rich and famous. Many had sporting themes, such as skiing, golf, the beach or the ice rink.

Theatre and Jazz

The theatre and music hall also inspired a rich outpouring of posters. Josephine Baker was the muse of many an artist, but particularly Paul Colin who designed the famous Revue Negre and a large series of posters entitled "Le Tumulte Noir" inspired by a huge event "the Bal Negre" which 3000 Parisiens attended. The arrival in France of Jazz musicians from the USA in the 1920s meant that jazz was also an enormous influence on the graphic designers of the day, and there are many bold and stunning posters for jazz concerts.

Movies

Movies are another poster collecting area. Metropolis is probably the most iconic of the Art Deco posters inspired by the movies, though there are many more.

Beauty

Beauty products were a huge advertising area, as well as the more mundane toiletries - toothpaste and such. There are many attractive posters for perfumes, fashions, makeup and more that would be a great area for collecting. The pochoir print was a technique used particularly by the illustrators of fashion designs, and were hand coloured. These appeared in specialist magazines and were of excellent quality. These are a great area to collect as there are still many available and they are still very affordable, as well as being highly decorative.

Cigarettes and Alcohol, Food and Drink

Maybe not so politically correct today, tobacco and alcohol advertising was huge in the 1920s and 30s. Some of the most dramatic posters are for these products and some of the best Art Deco poster designers worked for those brands. Food and drink were also big advertising areas, and there are some wonderful designs, especially for coffee.

There are so many different areas of poster design that it makes sense to choose one particular theme to concentrate on. Its always a good idea to buy the best you can afford. Signed posters will be worth more, and condition is important.

Whether you collect big names, or unsigned posters, originals or reproductions, there is an Art Deco poster out there for every taste and every pocket.

Posters should be protected by framing between acid free boards under reflective glass, and kept away from humidity, pollution and too much light. An Art Deco poster is a great investment that gives pleasure for many years.

Decolish is a site for fans and collectors of Art Deco

Read more about Art Deco poster artists and designers, collecting and conserving Art Deco posters and collecting themes.

http://www.decolish.com/ArtDecoPosters.html

http://www.decolish.com/OriginalArtDecoPosters.html

Art Deco Designs Set for a Bold Comeback

Art Deco designs permeated nearly everything in the 20's and 30's. Their purpose was solely decorative. They were included in architecture, jewellery, pottery, silverware, and furniture, and were instantly adopted by movie makers. Considering the film industry's powerful influence on the public, movies may have been where art deco had the greatest pull. People typically associated the art deco style with the high contrast lighting used in the production of 'film noir'. Over time, the two art forms became almost synonymous.

The art deco style is a mixture of several movements: Modernism, Art Nouveau, Futurism, Constructivism, Cubism and Neoclassical. It is a combination of color and shape - eye-catching geometry offset by swirls and curves.

Is Art Deco Ancient History?

Some say that the art deco movement began at the international exposition of modern industrial and decorative arts show in Paris in 1925, while others believe that it was already happening around 1910. Of even greater interest is that a number of art historians argue that King Tutan Khamun's tomb displays art deco designs. King Tut was truly ahead of his time.

Art Deco and Interior Design

As the popularity of art deco designs grew, architects began to incorporate them into their work. We can appreciate the strong influence of this style in structures such as the Golden Gate Bridge. With train stations, skyscrapers and building facades demonstrating art deco designs, it was only a matter of time before art deco made its way into the interior of homes.

Art Deco interior decorating was a combination of polished wood, colorful glass and lustrous plastic. The goal was to create a sleek, glamorous effect. People who had suffered hard years of deprivation during the great depression were looking to indulge themselves in an atmosphere of dazzling luxury. Bold colors in a room were meant to produce a high contrast with the surroundings. Metallic paint was often used to add a shiny finish to one of the walls, and sometimes a different color was chosen for each wall, with the ceilings painted black.

Art Deco carried many motifs in the form of erotic nudes, artistic representations of animals, and imaginative interpretations of cars, cruise liners and skyscrapers. Photo-realism was not the idea of the day.

Art Deco Portraiture

The art deco era produced influential portraiture by avant-garde artists such as Tamara De Lempicka, who became famous for her unique style. Tamara's piece "Portrait of a Young Girl in a Green Dress" shows high color contrast. The young woman wearing white gloves holds onto the black brim of her hat, which covers wisps of blond hair. She has bright red lips. Sharpness was created with the use of black lines delineating shape and color.

Edward Lucie-Smith, art critic and historian, expressed his view on art deco portraiture with this comment: "It can be argued that the Art Deco spirit expressed itself more naturally through portraiture than through any other kind of painting. The quintessential Art Deco portraitist is undoubtedly Tamara de Lempicka. Fashionable society of the 1920s and 30s is now perceived very largely through her eyes"

According to many, Paris was the core of Art Deco due to the artistic creations of Jacques-Emile Ruhlmann, Jean-Jacques Rateau, Edgar Brandt, Jean Dunand, René Lalique, Maurice Marinot, and Cartier.

Today's Art Deco House

An Art Deco style home has tall and thin windows. Shiny, ornamental pieces of colored glass, chrome, ivory and jade are plentiful in the living room. A print of one of Lempicka's art deco portraits in the hallway would add a nostalgic touch. Lighting, produced by decorative table lamps featuring art deco designs of animals or female figures, is typically attractive. Kitchens and bathrooms have highly-polished black and white checkerboard patterns or abstract tile designs. The carpets are bold in colour and show a geometric pattern. Dressers and wardrobes are simple in shape and of pale veneer wood in order to offset the vibrant colors of the bedroom's walls. As a whole, an art deco style home produces an atmosphere of affluence and undeniable nostalgia.

Art Deco Furniture

One of the leading names in art deco furniture is Eileen Gray, a pioneer in the field of innovative home furnishings. Her most famous pieces include the Pirouge daybed, a boat-shaped fantasy bed, the Blocs screen with panels that swivel, and the Bidendum, a contoured leather chair on metal tubular legs. These opulent pieces have lots of curves and display prominent color against a shiny structure.

Are art deco designs here to stay? Their strong comeback in stores and their obvious popularity among many homeowners are promising signs of permanence.

About the Author

Art Historian, Donovan Gauvreau lectures about art therapy with a focus on creativity development. He believes we can learn from the great masters in art to communicate ideas and feelings through painting. He provides content for Aaron Art Prints to educate and inspire people to take a glimpse into an artist's life to better understand the meaning behind their work.

Are there any photographers that incorporated a definite Art Deco feel to their work?

I have found more than a few painters and illustrators but no photographers.

try margaret bourke-white, she shot the chrysler building in the thirties (or the 40s?)... that might count as an art deco feel in a photograph

How Bridport's Electric Palace rose from the ashes
An art deco opera house and cinema, the Bridport Electric Palace in Dorset lay derelict for years before being bought at auction by a local family and reopened as an arts venue

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