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When Google first bought YouTube a few years ago, some experts were worried that it would quickly wither and die. Not because Google would kill it, but because there was so much copyright infringement on it and Google had so much money, that some people feared that it would be swamped with lawsuits.

Fortunately, it survived. And thrived. YouTube has just turned five, and it's now getting 5 billion views a day.

That makes it worth paying attention to!

For a long time, we didn't have widespread broadband access, easy tools for creating video and easy tools for watching video. But that has now changed.

If you're a business owner - and especially if you're a speaker, trainer, consultant, coach or other thought leader - you can't afford to ignore YouTube as a marketing tool for your business.

Don't think you have to create the same slick sort of video you see on a DVD. You don't need to use fancy green screen technology. And you don't even need to do "video" at all - in the traditional sense.

Here are six ways to create video for YouTube easily and cost-effectively.

1. Do a book review.

An easy way to get started with YouTube is to do a book review by video. It doesn't require much of a "presentation", it requires just one prop (the book, of course!), and it's a great way to leverage your reading into a promotional opportunity.

2. Explain a concept with a diagram.

If you're using YouTube to teach something, use a diagram to explain your concept. You don't have to do this with slick PowerPoint or Keynote slides, nor with green screen technology. You've probably seen some people do it in front of a whiteboard or a flip chart. It's the message that matters much more than the presentation tool.

3. Explain a concept with a metaphor.

The next option requires a bit more creativity, but it's very effective. Because YouTube is a visual medium, if you can create a visual metaphor for your message, it's far more effective than a talking head, or even a talking head with a good diagram.

Can you do a magic trick? Or play a musical instrument? Or do some origami? Or show an optical illusion?

If you can do any of these things and connect them to your business message, you can create an engaging YouTube video. Even better, because it's a bit quirky, it's more likely that people will recommend it to others.

4. Do a screen tutorial.

If you can demonstrate something on your computer screen, you can use screen capture software to record it. You might be doing this already for your private e-learning products, but have you thought of publishing a few of them to YouTube for promotional purposes?

5. Create a slide presentation.

Of course, you can use screen capture software to capture entire PowerPoint or Keynote presentations, along with your narration. You can do the same thing without the screen capture software (for example, Keynote can save a presentation directly as a movie file), but if you don't know how to do that, just use the screen capture software.

6. Create an animated slide show.

There is now a variety of photo publishing software, originally designed for creating animated photo albums, that you can use even for educational or marketing messages. For example, you could create a series of PowerPoint or Keynote slides with a message and string them together into a beautiful, professional-looking promotion - complete with music.

Even if you don't have the software or creative skills to build the animation, there are a number of services available - such as Animoto.com - that can do this for you.

So what can YOU do?

I hope these six ideas have sparked some ideas for you. You don't have to use them all - but choose at least one and give it a go. Remember: YouTube matters!

Gihan Perera is an Internet coach for speakers, trainers, consultants and other experts. He's the author of "Get Active: Web Sites for Speakers, Trainers, Coaches and Consultants" and "Fast, Flat and Free: What You Need to Know to Stay Ahead in a Connected World". Visit http://GihanPerera.com and get your complimentary copies now.

Adam Federico: A Triple Threat in the Beauty World

 

In the theatre world, if you want to achieve the highest of accolades – performing on the Broadway or London stages --it’s no longer good enough to have one exceptional talent – either acting or singing or dancing.  In theatrical jargon, to consistently win roles in the highly competitive world of live theatre, you need to be a Triple Threat – an exceptional actor and singer and dancer.

 

Adam Federico is truly a Triple Threat in the beauty industry.  He’s the owner/manager, Artistic Director, and head educator at the venerable AJF Salon in Sacramento. Adam also serves as the Creative Director at the third-generation, family-owned Federico Beauty Institute.

 

If Adam’s education track had been at a traditional, four-year college, he would certainly have earned his Master’s Degree – perhaps a double Master’s -- by now. 

 

After graduating from beauty school – Federico Beauty Institute, of course!  –  and earning his cosmetology license, Adam re-located to southern California for about three years to further advance the talents and skills needed to become a “world-class” stylist in a high-end salon. Through a few, year-long Assistant Programs , Adam worked alongside first-rate beauty professionals learning creative and advanced techniques of cutting and coloring.  He also gained “real-world” experience in the retail aspect of the business, such as building a loyal client base and providing excellent customer service.

 

Adam returned to Sacramento from southern California in the late 90s and started teaching at the Institute.  AJF Salon soon opened in 2000, and despite the huge responsibility and time demands of starting a business, Adam continued to teach advanced haircutting and coloring techniques at the Institute.  These special advanced classes are not part of the Cosmetology curriculum, but extra-curricular and only open to the top eight (8) students at the time.  These students, who have completed their freshman classes, are selected for being in good standing at the Institute, as well as having good attendance and grades.

 

During this hectic period Adam found time to “reap the rewards” of the Assistant Programs where he clearly excelled.  From 2000-2005, he was a platform artist for Sebastian International, one of only 32 world artists, who traveled to Japan and France to represent Sebastian.

 

Another important aspect of Adam’s educator role is working with instructor trainees for a three-month period to ensure their skills meet the high standards required of educators hired by Federico Beauty Institute.

 

In his role as Creative Director at Federico Beauty Institute, Adam will soon form a student artistic team where he will help the team with conceptualizing seasonal collections, crafting hair shows and trend casting  --  “what’s in the future” for hairstyles and beauty techniques.  

 

When asked if AJF Salon hires Federico Beauty Institute graduates, Adam enthusiastically responds, “That’s all we hire!”  All AJF stylists come fresh out of the school and follow a career path similar to Adam’s – they become Assistants – to Adam.  He estimates that “in the past 10 years, about 98% of my stylists have been Federico Beauty Institute graduates.”

 

Reviewing his busy schedule, Adam estimates that he spends 80% of his time managing the Salon and providing hairstyling services to his clientele.  He wears his “educator hat” 20% of the time working with instructor trainees and students to ensure they are the best that they can be.

 

Adam reflects on what type of career he might have pursued if he hadn’t been born into

the third generation of a beauty industry family.  (Adam’s grandfather,  James Federico, founded the school in 1946). 

 

“Growing up”, he says, “my passion was music. I went to beauty school as a back-up career in case the music career didn’t work out.  After graduating from Federico, the beauty profession replaced music as my number one passion.   I know I would have done something in the creative arts – perhaps as a musician or a chef.  Definitely something that involved working with my hands.”

 

About the Author

what can a young, beautiful, caring, professional woman do to meet Mr. right?

My daughter has tried to meet someone but so far hasn't had any luck. She's a loving, caring, woman in her mid twenties, lots of fun and great sense of humor, and great company, yet she seems to be in the wrong places at the wrong times. It was easier to meet men back in my times (now people have to look for others in the internet). I can't give much advise because I don't know much about today's ways. It breaks my heart to see her lonely. She has lots of friends (her own home and her pets), but seems to need that special someone, who's so difficult to meet. So, I ask, what do young woman do to find him?

Perhaps her standards are too high for any human being.

Love and the beautiful game
In every corner of Planet Football is evidence of a profound connection between the beautiful game and matters of the heart, as FIFA.com found out.

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