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How do you go about decorating with white? Technically, white isn't a color. It is the absence of a unique spectral reflection.

But, use it as a method of decorating and design in a room and you feel the presence of the light, so to speak.

Whites and off whites can be used almost exclusively in a room, and, when splashes of color are applied sparingly, the whites take on a focus and personality of their own.

Gone are the distractions of multi colors and patterns, so each muted piece, texture, shape and shade of white can be fully seen and appreciated.

Should you add some color to a room that is has been decorated with white? That is up to you, but consider introducing a subtle touch of color.

Your selected color(s) could be found in a table arrangement, a picture frame, as a pattern in an area rug, collectables on display, flecks of color found in a carpet, artwork on the walls, a lamp base or shade, to name a few.

What colors look great with white? When decorating with white you can add just about any color and it will look good against the neutral backdrop of the room.

Mix white with lavender and gray and you'll get instant glamour. White and black, instant drama. White and yellow, instant chic. White and blue, instant freshness.

The many shades of off whites and the hues that they cast is another critical element when decorating with white. Here are some options from Benjamin Moore, my absolute favorite brand of paint, that work well in selected interior decor environments:

• Decorator's White CC-20, Benjamin Moore: For contemporary settings nothing defines the space like a crisp white. Because this white has a blue undertone, it works well paired with charcoal, gun metal silver, icy blue, and black.
• Ballet White OC-9, Benjamin Moore: This is a good choice for trim, particularly as a contrast with yellow or putty walls. The romantic whites are grey-based and they bring an ethereal presence to walls. This range of gray white works in both traditional and contemporary interiors and complements Wedgwood blue, sage green, and dusty rose.
• Floral White OC-29, Benjamin Moore: In the kitchen next to white appliances this white will look great, bringing in some sunny warmth to the room. It also enhances the look and feel of fine antiques and old wood floors like a mellow, yellow white.
• White Blush OC-86, Benjamin Moore: A warm, rosy hue with just a hint of rose beneath the surface. Though this range has femininity below the surface, paired with strong neutrals like chocolate brown, charcoal gray, and black they make a handsome statement.

Another important consideration when interior decorating with whites and off whites is
the use of texture in the space.
Nubby fabrics on upholstery and window treatments; metals used as accents on casegoods, lighting and accessories; flooring choices and wall treatments are some of the creative methods of creating interest in a space with texture.

You can decorate with white and create a very interesting and dramatic space!

Candi Randolph is a Design Consultant and author of 'Ten Simple Steps to Design Success'.

For more great home decorating ideas and for additional resources for decorating with white, please visit http://www.great-home-decorating.com/DecoratingWithWhite.html

Marketing Isn’t Always Instant

I've seen it before, and I'm sure many others have heard these woeful claims before as well.

People will start up a large, expensive marketing push. Whether it's brochures, posters, postcards, or whatever else they chose, they'll spend the money to get them designed, along with the commercial printing, and then the sales don't immediately come in.

Suddenly they start looking at all that money they just spent, and don't see any of those sales they were expecting to gain. The panic begins to set in along with the fear that the marketing failed and the money was wasted.

I understand completely what causes a mentality like this, and I've felt that creeping fear that the sales won't come. But more often than not, all that happens is that the sales come slower than expected, but they do come.

If you took the time to properly research your market and design effective marketing, you won't have much to worry about. Most marketing doesn't have instant results. A few forms of marketing are particularly good at generating quick bursts of sales, such as postcards with direct marketing, but even then you'll continue to gain business long after you first sent out the postcards.

The reason is because unless you're focusing on a timed sale, the primary purpose of marketing will always be to get your name in a person's mind. You need their attention enough to let them know you're the best company for them, but that doesn't always mean they need your services right away, and there's the real issue.

I might get an advertisement telling me about a great line of clothing coming out, or what great deals I can get at one particular store, and it might gain my interest enough to make me want to come in. But do I need to right away? Will I go to the store within a day or two of hearing about them?

I find it doubtful. Two or three weeks might pass before I set foot in that store, but this delay doesn't mean the marketing was ineffective. It doesn't mean the company wasted their cash on commercial printing, it just took longer for them to get my sale because I was busy and didn't have time to come in.

There's the truth of the matter. People have lives and people aren't always able to rush into a store, but that doesn't mean they won't in the future. You can't expect someone to drop everything they're doing when they see your ad.

The next time you get your marketing taken care of and you start finding that familiar tension creeping back up on you, just take a moment to consider how busy most people are. If you wait long enough you'll find those sales keep coming in. They might not come in all at once, but they're still coming in.

For comments and inquiries about the article visit Commercial Printing

About the Author

Karen Grahams has keen interest in Internet Marketing, which began roughly four years ago. Writing has always been her passion. She is continually striving to enhance her interest by developing internet strategies.

how do i get my instant messages i get to flash in color when i get a private pm?

That's a good question I was wondering the same thing as I haven't figured it out iether. If you get a great answere would you please message me with it . Thanks and good luck!!!

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