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Cover Eos
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We all want to make more money, but when it comes right down to it, there are only a few basic ways to accomplish that. You only have two things to sell - your time (services) and your products (prints, wedding albums, etc.). There are 7 specific things you can do, 2 of which this article will explore -

1) Find more customers.

a. Increase market penetration through advertising and other marketing techniques.

b. Increase market size through physical expansion into new cities and states.

c. Increase market size through virtual expansion (internet).

2) Sell more products or services to the customers you already have.

a. Work longer hours (sell more of your time)

b. Make more products available to your customers

3) Increase the profit margin on the products and services you sell.

a. Reduce your costs

b. Increase your prices

Increase market size through virtual expansion (internet).

Most photographers these days have a web presence. Your website should showcase your best work, provide contact information for your studio and give existing and potential customers information and ideas on the products and services you have available.

Your website can also be a source of untapped additional revenue. This article is way too short to cover all the options, so I'll just list a few here, and cover one in more detail:

1) Display ads for related products and services on your site. Look up 'Affiliate Marketing' to explore ways to earn a commission on products and services that are sold through a lead originating on your site. Some well-known Affiliate Marketing companies are PantheraNetwork.com, HydraNetwork.com and ShareaSale.com.

2) Provide a Blog to interact with your customers and provide ideas and suggestions on new products and services you offer. Blogs are easy to set up and easy to create. One of the easiest (and free!) ways to start a Blog is at blogger.com.

3) Sell related products on your website. Your customers don't always want a studio-quality photo from you in order to make a mousepad or mug. But if they know they can purchase these products through you, you can sell them their snapshots on products and photo gifts and earn a sales commission on each order.

The trick to this is finding a fulfillment partner who can provide these products with minimal fuss and effort on your part. Recent web technology (sometimes called Web 2.0) has enabled tools that you can install to make this process relatively painless. The gadget or widget (technical terms, I know) is installed on your site with only a few lines of computer code, and the entire purchase cycle is handled for you. You provide the customer traffic and get a tidy commission check at the end of each month.

Make more products available to your customers.

Not everyone can be an expert at everything, but some creative business arrangements can make it appear so. You should continue to do those things that you're good and profitable at, but you should consider the opportunities to outsource products you'd like to provide, but don't.

There are companies that will make and ship products for you, and also make it appear that they were produced by your studio. These "white-label" partners will provide you with an internet page to use to place your orders, upload your images, and produce and ship your products within days to you or your customer. They'll even put your name and logo on the box.

Using this technique you can put your studio-quality photographs on mugs, keepsake boxes, jewelry and greeting cards, and charge a premium price. Your premium photos can also be digitally transformed to look like oil paintings or fantasy artwork, it's all up to you to be creative in your offerings.

David W. Hill is Chief Operating Officer at Images-n-Stuff.com -- the online source for personalized photo gifts and professionally created digital art. Images-n-Stuff (http://images-n-stuff.com) is a leader in partnering with small businesses to provide white label products to photo and art businesses. David has a long history in the photo finishing industry. With an engineering design degree and an M.B.A, he holds 2 patents in photographic engineering.

The Rebel - an Article About Canon Rebel Xti

The EOS 400D, called the Rebel XTi in North America, is a single-lens reflex digital camera. Canon introduced this unique looking camera in 2006. It’s the successor of the EOS 350D.

Canon considers the Rebel to be the best entry-level digital single lens camera of its kind on the market. It’s a priced below $1,000.00 which makes it affordable especially when the lens is included. It produces some fine images with pure, sharp colors. It’s also very quiet.

They upgraded the CMOS sensor to an impressive 10.1 megapixels. Among the other added features we get a larger continuous shooting buffer, an integrated image sensor, vibrating cleaning system and a more precise nine point auto focus system.

Canon didn’t stop there! They even improved the grip of the unit and gave us a nice 2.5” LCD with 230,000 pixels and a larger viewing angle which replaced an ill-conceived top status screen. The changes Canon made to the newer model has a tendency to underexpose the subject whereas the older versions overexposed.

As a user of this model I’ve come to find out that if you remove your glasses or cover up the view finder it greatly limits the light from entering the unit and giving you an unwanted look. Sort of like a filter for the light. This is a fault in the calibration of the product and can’t readily be fixed by upgrades.

I was personally impressed by the censor as the camera boasts 10.5 million pixels, RGB filter array, built-in low-pass filter and a nice 3:2 aspect ratio.

It outputs in three image sizes that can meet most photographer needs:

3888 x 2592

2816 x 1800

1936 x 1288

The camera allows you to save files in jpeg and large form raw files giving you the ability to connect via USB, video and remote to take your photos from the camera to your computer for printing and/or editing.

Rebel XTi retails at around $800.00 but if you want the optional lens kit that comes along for the ride you’ll be paying roughly $100.00 more. This lowers the bar for other $1,000.00 10 megapixel cameras like the Nikon D80 which was also showcased in 2006. I’m looking forward to upgrading to the 5.6 IS USM lens which is Canon’s fastest standard lens in production to date.

Change Summary And The White Sheet

In the end it all breaks down to the features. The Canon white sheet is impressive! The listing of features, the changes from the older camera to this version, is vast which makes this camera one of the best buys.

* -10.1 megapixel CMOS sensor with improved microlens array, fill factor and lower noise.

* -EOS Integrated Cleaning System

o .Anti-static coatings on sensor surfaces plus anti-dust materials in the camera body

o .Separate low pass filter with ultra-sonic vibration

o .Software based dust mapping / removal

* -Nine point Auto Focus sensor (same as EOS 30D) with F2.8 support

* -Continuous shooting burst up to 27 JPEG and 10 RAW images

* -Single large, bright, 2.5" LCD monitor with 160° viewing angles (horizontal and vertical)

* -Camera settings and adjustment on LCD monitor

* -Proximity sensor below viewfinder eyepiece to disable the LCD during composition

* -New viewfinder view includes 9 AF points as well as EOS 30D style status bar

* -Picture Styles, larger range of image parameter adjustment (same as EOS 30D)

* -Improved user interface

* -Image magnification available in record review

* -Histogram available as brightness (Luminance) or RGB (Red, Green, Blue)

* -Three settings for long exposure noise reduction (adds Auto option)

* -Auto rotation with three options (not recorded, record don't rotate, record and rotate)

* -Additional custom functions (magnified view in record review, LCD display at power on)

* -Up to 9999 images per folder on storage card

* -Automatic storage of setting adjustments (no longer requires a press of the SET button)

* -Improved print / share / direct print features

* -Lower introductory list price ($100 lower)

One feature that is revolutionary is the way the camera handles dust on the sensor! Dust, unfortunately, is attracted to electronics. Canon, after years of denying the existence of dust being able to get on the camera sensor, finally admitted it and fixed it!

Dust pretty much shows up from several sources but typically it’s from fragments released by the moving components inside the camera. Before you had to take the camera apart to clean it or use some sort of blower or mini vacuum.

Canon took care of this issue by implementing the following:

* Used materials in the mirror box and shutter chamber which are less likely to generate dust.

* Improved the body cap, again to not generate dust.

* Used anti-static coating on the sensor surface.

* Created a new separated anti-alias filter which vibrates to shake off dust.

* Added a Dust Delete Data feature which can map stubborn dust to be removed in software.

This all helps keep your camera healthy for prolonged use. You can smile as your fellow photographers take time out of shoots to try and swab out their cameras while you continue to snap gleefully away.

As I’ve mentioned earlier there are two separate versions of the Rebel XTi but what comes in the box? And what doesn’t?

* The 10.1 effective Megapixel Digital Rebel XTi camera body

* 18 - 55 mm F3.5 - 5.6 Mk II EF-S lens [lens kit only]

* NB-2LH li-ion rechargeable battery pack

* Battery charger

* Neck strap

* Eyecup

* Body cap

* USB cable

* Video cable

* CD-ROM featuring EOS Digital Solution and software instruction manual

* 179 page camera manual (printed)

Unfortunately the one drawback I found was that the camera did not come with a memory card. This can hinder your potential. So when you’re going out to buy keep that in mind. CompactFlash cards are fairly inexpensive these and depending on your needs I’d do what I did and pick up a 1GB card. For tech heads out there the XTi supports Type I and II cards and even the microdrive. You might also want to pick up a 50X or better CF card.

I love photography and my work dictated the need for the lens kit so I sprung for it. When you get the kit you also get Canon’s second gen 18-55 mm EF-S in the box. It’s not the best and aperture can vary to small and unclear. I had little use for this one since the other lenses are quite nice.

The Rebel XTi uses the same lithium-ion battery as its predecessor. The energy value of the batter is right in the middle of the pack with the life of it about 10% less. Bigger LCD takes more power.

Personally I love this camera. I use it as a back up to my professional setup. If you want quality for price and reliability then I suggest the Rebel XTi. It makes a great mid-range camera for everyday photography needs such as real estate agents, car dealers and family vacations.

About the Author

http://canonites.com - Premiere website for all Canon users

SLR camera and lense for nature & wildlife photography...?

I'm looking for a serious amateur/professional camera for nature landscapes. I also want to do a little wildlife photography, but mainly landscapes. Do I need two different lenses for this? I don't want to get two different lenses, but from all that I've read, these two types of photography require very different lenses. Is there a lense I can get that will cover both landscapes and up-close wildlife without compromising too much? I'm looking at the Canon 30D EOS camera to go with the lense because I keep seeing good reviews on it, but let me know if you think I should get something else.
Thanks!

Well your probably lost by now with all this mumbo jumbo. Yes it s true you need different lenes for different shoots. Do you have your heart set on Canon. Nikon offers the 18-200VR lens which will cover both ends of the spectrum and save you money. You can also look at the D40 and or D60. I am not pushing a brand at you just canon does not offer a lens such as this.

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