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America's grasshopper generation which includes every citizen of voting age following the greatest generation is facing adversity at almost every turn. Their refusal to even modify their addictive consumption habits guarantees the next two or three generations a very dim financial existence. The boomers addicted to entitlement Kool-Aid remain in total denial and continue to pile up obligations on their childcare's Federal credit card. Uncommon sense informs us federal government debts are not entitled to a do over.

When the bubble burst in paper money occurs, government supplements to maintain the grasshopper's lifestyle will evaporate quicker than a raindrop in the desert. Entitlements will follow dinosaurs to extinction. America and probably the world's nations will be entering a financial Ice Age.

Federal take out will be repositioned to become taking in. In that second grasshopper generations problem will become taxes. All federal taxes whose primary function was to engineer citizens social behavior will disappear in a flash. The laser focus will become tax and collect from the citizens in the most efficient manner. One of the best-kept secrets by the Washington federal propaganda wizards is the fact hands-down the least efficient federal agency is the Internal Revenue Service. They won the inept operation trophy so consistently it was retired in 1998. Congress embarrassed by its exposure of IRS oversight passed a law and gave the responsibility to someone else. The National Taxpayer Advocate was created. The Advocate is charged with delivering a report card each year to Congress. Their office is where the IRS Executives reside. The report delivered each year has been very consistent. The service receives barely passing grades. The IRS lobby machine jumps into action to inform Congress all problems can be solved by an increase in funding. Because of arcane budget rules, not laws the service enjoys funding increases guarantee not to be spent in areas where the service is failing.

Because of their nonperformance Congress now asks them too administrate Grasshoppers newest entitlement, healthcare. Is this because the champion of covering up functional failure has been the IRS?

The moment after America's currency collapse, taxes and collection of them will become grasshoppers primary problem. It is so complex the solution may not be produced for several generations.

Plan for the worst pray for better!

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How to Write a Lead-generating White Paper for a Medical Device

Unlike other products, a medical device presents special challenges to a white paper writer. For example, writing methods that effectively sell DVD players are ineffective for selling MRI machines to hospitals. Why? Because a medical device directly interacts with human bodies, and therefore gives rise to risks of injury. Actually, the main concern of medical device manufacturers is to mitigate the risks to patients or users while delivering the maximum benefits. All medical device manufacturers are required to comply with the medical device regulations that ensure safety and efficacy of devices. Hence, when writing for the medical technology industry, a writer enters a highly regulated world where even marketing collateral tends to be written in an academic style.

This means that to write a successful medical device white paper, a writer needs not only good writing and marketing skills, but also a thorough knowledge of engineering and the regulatory environment. A writer should be able to grasp the complex science and technology behind the device, and translate them into persuasive writing without any hype. The paper must appeal to the logical mind of scientific readers, not so much to their emotions, which is the opposite of methods used to sell consumer goods.

A lead generation white paper for a medical device is a hybrid between an educational essay and a sales brochure. It educates and gracefully sells at the same time. The writing process starts with determining the topic, the released device, or the scientific principles and technology used (or to be used) in the device.

The next step is to identify the ideal target reader. This is crucial. The writer must clearly see who the paper's audience will be. A medical device paper is usually written for a diverse audience of professors, doctors, medical physicists, scientists, technologists, hospital administrators and regulatory agencies. Knowing the audience sets the paper’s level of sophistication, scope, tone, structure and vocabulary.

In the case of a medical device, a white paper usually talks to two predominant groups. One includes readers with a scientific mind who are mainly interested in the device's features and an in-depth analysis of its technology, often at the atomic level. The other group comprises administrators looking to grasp a device's business benefits and see how it can save labor, cut costs and improve regulatory compliance. Hence, a writer is challenged to strike a balance between discussing a device's benefits and features. In fact, it is not unusual for a writer to be pulled in opposite directions by a device's manufacturer; engineers and scientists want a technical paper, but marketing managers want a sales document. It’s vital to get the balance right.

So how is a writer to successfully resolve this dilemma? A good starting point is to prepare an outline of the paper and discuss and approve it with the manufacturer. The writer, however, should advise these people that a lead-generating paper needs to focus on a device's benefits, rather than just its features, or how great the company is. The outline will establish the paper's direction, focus and final destination before the writing even begins.

Once the outline is approved, the next step is to interview subject matter experts who have an intimate knowledge of the topic. They are the design engineers, scientists and other professionals working for the medical device manufacturer. Nobody knows the device better than the people who designed and made it. For this reason, a writer must take these interviews seriously and allocate sufficient time for them. He has to polish his interviewing skills and prepare for the interviews well in advance.

Besides interviewing, a writer should also access the relevant product documentation. The law requires all medical device manufacturers to maintain a Design History File, which contains product development documents, such as product specifications, drawings, validations, operator manuals, and so on. Many questions also can be answered by simply searching the Internet. And, of course, a library or bookstore also provides valuable information.

What is a white paper's structure? It naturally begins with the title which is a crucial part of the paper. This can make or break the paper, and must be relevant, compelling, and engaging, enticing the readers to read further. It should be simple and focus on the benefits that the device delivers.

Then comes the first page, which sets the stage. The remainder of the paper evolves from the first paragraphs. The paper can be only as good as its first page. Readers will continue reading only if the first page convinces them to do so.

The rest of the paper is divided into manageable sections. As with any writing, the process is repetitive: writing drafts, refining, editing, and re-editing many times until the paper is nearly perfect. The writer must stay focused on appealing to the target audience, and strike the right balance between the benefits and features.

Sentences and paragraphs have to be concise, with wide margins around the page. Bullets and headlines should be used generously, instead of long passages of uninterrupted text. The paper needs to be laid out so that a reader can quickly grasp the gist of it just by scanning the sub-headlines.

The end of a white paper is a call to action, which asks readers to contact the manufacturer for a meeting, demonstration, evaluation, analysis, discussion or some sort of next step(s).

A lead generation white paper is typically 5 to 12 pages long, and mostly comprises text with minimal graphics.

About the Author

Alec Alpert is an experienced high-tech copywriter and technical writer. Visit http://www.alecalpert.net to learn how he can help you with marketing collateral and product usage documentation.

Is there really an american dream? And is it different from generations past?

Im wrinting a research paper on the subject. And I feel I may get more info. on the topic through opinions versus research.

So whatever opinions you guys might have on th subject would be helpful.

Thanks

The Great American Dream is being able to afford to drive our cars and still make a house payment!

Generations team up to help Secret World
MEMBERS of Highbridge's younger and older communities teamed up to help Secret World Wildlife Rescue in East Huntspill prepare for its open weekend.

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