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Do you worry about the profile of your catalog? In catalog printing, a catalog design profile is important as it decides how people treat it and respond to it.

The set design profile will determine if you created cheap catalogs that are unremarkable, or if you created a great professional catalog design. If you think you need more information on this for your catalog printing, then you have come to the right article. In this guide, we will teach you the key elements. Each element is supposed to be a key focus point for your attention.

• The main theme - The most important element of a design profile is its theme. The theme concept will basically decide the marketing angle, business projection and overall impact of your catalogs. Also, the theme will decide if they will be a more professional corporate catalog, or if it becomes more of a fun, creative advertising catalog, or of course any kind of theme in between. Hence, this is usually the first and most important thing that must be determined and thought about carefully. So before you do anything else, decide on your main theme first in catalog printing.

• The font - The next key element in the design profile is the font style. The font style is a function of the design theme. However, it is a big enough element in the catalog that it also must be thought of carefully as a separate factor. The font will decide how people react to the catalog content. A wild, creative and interesting font style will add energy and excitement to catalogs, while a formal, clean and simple font style will convey respectability, formality and practicality. Depending on the design profile that you want to project, you should match and decide on the proper font style carefully.

• The content - Of course the content is another key factor in catalog printing. You should know that the content of your catalogs is not just content. You can choose specific content that will determine key factors in its design profile. For example, by printing exact product details and specifications with your color catalogs, you are saying to readers that you are confident with your products because of those details. On the flipside, if your content is all pizzazz and the lifestyle about your product, then you are saying to readers that your product is a must if they want that kind of lifestyle.

So you should not just print "just content" in color catalogs. You should decide on the exact content and the exact style to use in your catalog printing to get your marketing message across precisely.

• The composition of images - The composition of product images is also something that most readers look at to judge a design profile. For example, simple and functional pictures of the different sides of a product presented in a catalog are basically a sign of practicality and straightforwardness. However, when you go all out with the composition of your images and use fancy lighting and professional photographers for your product images, then your catalog becomes something more professional and elegant. That is why the composition of the images matter. If you compose it well, you will get a certain design profile for your catalogs that match your appeal to your target market.

• The quality of materials - Lastly, a design profile is also influenced by the quality of material. If your paper material is cheap, rough and easily broken, then the same cheap impression reflects on your color catalog no matter how great your design is. Of course, if you do spend on some great quality materials for calendar printing such as smooth and glossy paper then your design profile will be as high quality as the materials. So make sure that you choose your materials wisely and send on the best that you can afford.

Those are the key elements in your design profile. If you are printing catalogs for any reason, the elements above are the ones you should focus your attention on to precisely determine your design and approach. Good Luck!

Kaye Z. Marks is an avid writer and follower of the developments in cheap catalogs or catalog printing that help businesses in their marketing and advertising campaigns.

Selecting the Right Kind of Specialty Paper for your Projects

Spicing up your invitations, greeting cards and scrapbooks have now become extremely easy with specialty papers that are available in office supply depots.  Unlike regular, boring bond paper, specialty papers come in a variety of colors, thickness and texture.  Using the right kind of specialty paper can make all the difference in how the finished paper projects you have created would look like.

With so many different specialty papers to choose from, selecting which one would work well for your projects can be quite a challenge.  Here is a list of the most common specialty papers available and suggestions on where these would work best.

Metallic Paper

Metallic paper comes in the form of boards and paper.  The reason why these are called metallic paper is because of the layer of mica coating that is placed on the paper.  This coating gives the paper the shine and luster similar to that seen on metals.  Because of the mica coating, metallic paper would work best on laser printers as the ink used in inkjet printers may easily get smeared or smudged.  Metallic paper is great to use for creating business documents such as annual reports, brochure covers and business cards.  It would also work best for creating wedding invitations and posters for formal gatherings.

Translucent Paper

Translucent paper and boards have the same thickness as those of ordinary boards and bond paper.  The difference is that these are not as opaque, hence the name.  It is in between a clear film and a regular bond paper.  You can easily check a paper if it is translucent by putting your hand at the back of the paper or board.  It should be clear enough to allow you to see your hand through it but opaque enough that it comes out as a well-defined shadow.  Translucent papers come in a wide variety of colors and thickness.  

Glossy Paper

Glossy paper is commonly seen on magazines you see on the newspaper stand.  Just like metallic paper, glossy paper has a special coating to allow it to reflect light from an angle.  This coating protects the paper from damage from water and constant flipping through.  Glossy paper is a wonderful paper to use for brochures, fliers and catalogues.  Because it does not absorb water, it is best to use laser printers for glossy photo paper since most ink used in inkjet papers are water-based.

Matte Paper

Matte paper is also a coated kind of paper.  The difference is that compared to glossy paper, the coating is not as thick.  As such, it provides just a slight touch of luster to make give text and images a softening effect.  This is why matte paper is great to use for printing out digital photos to include in your invitations or scrapbook.

About the Author

This Article is written by John C Arkin from MyOfficePortal.org the contributor of Printer Cartridges Blog. More information on the subject is at Selecting the Right Kind of Specialty Paper for your Projects, and related resources can be found at Office Printer Buying Tips.

Artisan 800 printer is not printing good on photo or glossy paper?

My artisan 800 printer prints good in plain bright white paper, But when I use photo or glossy paper, dark colors are bleeding too much on the paper. So dark colors like Hunter green, Maroon, Navy blue etc. all looks like black. I tried with different settings still no use? Does anybody know how to solve this problem? Thank you.

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