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The question of where to spend your advertising dollars is always a hard one. If you are in the hospitality business and are wondering if hospitality magazines are a thing of the past, and electronic media is the only effective advertising available, you might want to consider this:

Readers buy a particular magazine because it addresses issues that they are particularly interested in and offers products and services that are tailored to their needs. They are therefore more receptive to the ads and will pay attention to them.

The hospitality magazine scene has publications ranging from food services to the cafe and coffee culture magazines, adventure and travel magazines, leisure and culinary art, and many more. When advertising in one of those magazines, you know you are reaching your target crowd. Every single person reading that magazine will have some interest in the hospitality industry.

Advertising in hospitality magazines has proven to be cost effective, because magazines know their readers and vice versa. If you know your targeted audience, you can capture them again and again through an ad in their favorite magazine. Magazines are not like the daily paper, which gets one glance and ends up in the recycling bin the next day. Magazines sit on the table for weeks, sometimes months, and get passed on to friends, neighbors and family.

One of the most effective ways to advertise your accommodation place or restaurant is in travel and tourist magazines that target a particular locality. When a magazine dedicates a section of their issue to your local area, take this great opportunity to promote your business. All the background promotion work is already done for you - the hospitality magazine articles will highlight all the attractions of your area and draw your customers, who will be looking for a place to stay and somewhere to eat - your ad will reach its target audience immediately.

The same applies to any issue or theme that a magazine will feature which is relevant to the product or service that you offer. If, for example you specialize in serving gourmet coffee, and the magazine has an article on coffee or the coffee culture, placing an advertisement for your business on those pages is one of the most effective ways to promote your business and put it on the front line. You have a captured audience - they are reading the article and are already attracted to your product, all you need to do is provide them with the details and convince them that you offer just what they are looking for.

When designing the ad, make sure your business name and the service you provide stand out in clear, bright letters. Mention at least one item or quality that makes you stand out from the rest - you have to convince your prospective customers that you are better than the competition! If you include a picture or photo, choose one that will attract attention and instantly create a positive association with your organization. And make sure your contact details are clear -a free phone number will increase the number of enquiries; in fact, anything with the word 'free' has been shown to draw instant attention.

Remember, if you want to reach a targeted audience, take advantage of the specialty hospitality magazines. The readers - and your potential customers - spend more time reading the articles and more time reading the ads because they are more relevant to them.

Leith James has been a chef for over fifteen years and knows the secrets of effective business management with a book titled "The Secret ingredient to finding hospitality staff". His vision is to improve hospitality quality and educate employers on effective hiring techniques through personality assessments. Read more articles like Hospitality Magazines or Get instant Access for the Free hospitality mini course at http://www.hospitality1.net/

A Brief History of Magazines

Magazines have been around for many years. Of course, they began in a typical fashion, as simply words that were written down to attract customers. The actual history of the magazine can be traced back to the newspaper industry. The newspaper industry wanted to do more in-depth articles and articles that required much more research than the columns that were featured on a daily basis. From time to time, the larger newspapers included a weekly insert section that was smaller and portable. These inserts would include longer stories, in-depth interviews, and of course, photographs. It was in these inserts that the first magazines were born.

When newspapers began, it was simply a way of communicating news. At times, reporters would work around the clock in order to make a piece of news available to the world. Newspapers became immensely popular because, in those days, people looked to the papers for breaking news. Newspapers became a reliable source for current information.

However, because of this trend, some reporters were frustrated by the fact that they did not have time to do in depth stories. Newspaper editors and owners wanted to explore the possibility of putting out an expanded version of their papers, but they didn't want to sacrifice the money that the daily newspapers brought in. Because of this, some of the biggest newspapers had the idea to put inserts in their weekend editions. They would have an insert that would have longer length stories and photos. These stories would be worked on by reporters all week, so they were able to be more detailed. Then, they would be put out once a week by the papers.

Of course, this was an idea that soon took off. The readers loved having these small inserts to be able to take with them and read at their leisure. The newspaper editors soon realized that there would be a market for newspaper-like publications. These publications would hold news as well as other public interest stories, but they wouldn't be put out every day. This would give the staff the chance to write longer and more interesting stories, and to do in-depth research that would allow them to give even more information. These editors soon became the first magazine editors.

After the induction of the magazines, they all started out in the same way. They were basically longer length news papers, giving versions of the news and sometimes some public interest stories. However, as time went on, and people became more interested in the world around them at large, magazines began to realize that they would benefit from being specialized. For instance, as voting numbers grew in the United States, magazines began to come out that dealt only with election news and politics. These soon had a niche, and other magazines started to be published.

Nowadays, magazines can be found on many different topics. In fact, there are hardly any niches left to fill for magazine hopefuls. Schools put out magazines for various reasons, as do companies and businesses. The industry has completely grown and flourished.

There are, of course, still general news magazines that have hit the stands for many weeks, year after year. These are magazines that focus on news stories, but that have longer and more in depth stories than newspapers can provide. These are all important magazines because they create many different opinions and call many issues to light.

The other side of the current magazine industry is known as gossip magazines. These are magazines that focus on the people, and often focus on gossip that relates to celebrities and other people that are well known. These magazines sometimes contain correct information, and sometimes contain information that is not factual. However, they are still magazines and they still have readership.

All in all, magazines work together to fill an important niche. Unlike non-fiction books, that can take months to put out into the market, and unlike newspapers, that need to be put out each day, magazines have a unique time frame. They are put out each week, every two weeks, each month, or in longer increments. This means that they can still put out news that is current and fresh, but that their reporters can take the time that they need to provide their readers will well written stories.

About the Author

Craig Elliott is a freelance writer who writes about historical topics including Magazine Subscriptions

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