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Polaroid Album
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We have all been to weddings where the bride and groom have placed a pretty signature book somewhere near the entrance. A pretty pen or pens usually accompany this pretty signature book.

While these books are lovely, they almost never are looked at again. I know when I looked back at my own wedding guest book there were actually a couple of names I couldn't read.

With some planning, you can create a guestbook that will be created as the guests arrive. You'll need to choose a scrapbook prior to the wedding. You'll also need to hire someone who can take and print digital photos on the spot. Next, find a local scrapbook consultant who will put together the album as the photos are being taken, so that by the end of the evening, you'll have a scrapbook-guestbook that everyone can enjoy.

As your guests arrive, you'll have someone at the entrance taking their photos. I am not a fan of Polaroid photos. This is why I recommend digital photos. With a laptop and photo printer, the photos can be printed out as they are taken. There are electrical outlets in almost every lobby I've seen.

You'll also want to have available precut acid free paper and pens that your guests can write a personal message to you on. After their photo is taken or while they wait to have their photo taken, they can both write you a personal message and sign their names.

If you have someone there who can create the pages as the photos are taken, you'll have a completed guest book by the end of the evening. Embellishments and enhancements can be added by the bride and groom after the wedding, if they want to add these items.

This is a very unique way to create your guestbook and have a lasting memory of your very special day that you and others will look at over and over again.

Audrey Okaneko has been scrapbooking for several years. She can be reached at audreyoka@cox.net or visited at http://www.scrapping-made-simple.com

Start Business Model Innovation First, and Stay Focused on it

"Get there first with the most . . . ."

-- Nathan Bedford Forrest

". . . model to thy inward greatness . . . ."

-- Shakespeare

Many of the most attractive business model innovations will allow only one company to prosper by following that particular path. Even better is the circumstance where once that path is taken by anyone, many other potentially attractive paths are made smaller or are permanently closed off for others. In an industry in which little business model innovation has occurred, a disproportionate potential for success can be grasped by the first company to take such a dominating track. Having started down that path usually then provides new advantages and opportunities to make even more innovations. Each implemented innovation that builds on a previous, unduplicated one then becomes another brick helping to wall off competitive vulnerability.

Those who start new companies are likely to focus on providing a better way to solve a customer's problem or serve a customer's need. In technology companies, this direction is even more likely to occur through emphasizing a new technology. Come back to the same company two decades later, and often the same "breakthrough" solution is still being provided rather than having been replaced with something better. Such a company finds itself vulnerable both to start-ups who are looking for the next improved way to serve customers and to established companies that are more focused on developing better solutions.

Think about Polaroid. Founded by the inventive Edwin Land, the company was the first to perceive the attractions of being able to provide photographic images within seconds. Professional photographers could use these quickly produced images to test the lighting for traditional photographic exposures. Families could check to see if the snapshot meant for the family album had the desired image or not. If not, they could reshoot until an image met their expectations. Polaroid's solution depended on sophisticated interactions of chemicals, electronics, and mechanics.

But traditional photography kept improving its quality. Professional quality cameras, lenses, and film became inexpensive enough for many people to buy, and the skill of amateurs developed. A Polaroid image just didn't look as good by comparison. Polaroid photography came to mean fast, expensive, and not very good.

The company's speed advantage became less significant, too. Fast development centers opened up in many drug stores, offering one hour prints for ordinary film.

Then the digital revolution arrived, and a digital camera could provide an test image to check faster and cheaper than the Polaroid process. In digital form, photography fans could also more conveniently store, crop, and print their photographs.

Polaroid sales and profits were spoiled in the process. The company filed for bankruptcy protection in 2001.

Companies must focus on providing superior results for customers to what the alternatives are, regardless of the method used for providing those results. If that means pioneering or adopting a new business model or technology, then that's the route the company must take. In Polaroid's case, the company may have needed to partner with firms that had other kinds of expertise in order to deliver on its purpose, providing high-quality, fast images. By focusing on technological innovation rather than business model innovation, the firm faltered despite having had a large historical lead in serving its customers and end users. Just as easily, a technology can be a blindfold that causes better solutions not to be seen.

Technology companies should heed this example or they will find themselves looking at a technological evolutionary dinosaur in the form of their own company's latest enhanced offerings based on the same old technology platform. Could even the technology-agnostic Cisco Systems fall prey to this same vulnerability in the future? Time will tell, but new protocols for transferring information are very likely to be created that better fit future data sending and receiving needs. Such a shift could make irrelevant solutions optimized to the current protocols. Who would win such a race to provide the best new solutions? Typically, it would be a new entrant, especially if the new entrant employs an improved business model as well as a new technology.

Copyright 2008 Donald W. Mitchell, All Rights Reserved

About the Author

Donald Mitchell is chairman and CEO of Mitchell and Company, a strategy and financial consulting firm in Weston, MA. He is coauthor of seven books including Adventures of an Optimist, The 2,000 Percent Solution, and The Ultimate Competitive Advantage. You can find free tips for accomplishing 20 times more by registering at: www.2000percentsolution.com

Old Polaroids -why aren't they sold in stores?

Why don't they sell them anymore? I already have a camera that downloads photos onto my computer, but I think these are pretty cool to make albums with. Why doesn't target sell these kinds of camera's anymore?
Polaroid is coming out with the pogo which is a new version of this, but the photos look small.
I'm thinking about getting the One600 Classic Instant Camera, where would I get film?

They have not been made for a long time and the film was last produced in December 2008

Fujifilm makes an instant film camera and their film is still being made

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