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Frequently asked questions in printing include those relating to electronic file types. Files for print normally need to be CMYK: Cyan, Magenta, Yellow and "Key" (more on "Key" later), or four colour process. There is a degree of confusion in some quarters about how CMYK and RGB (Red, Green, Blue) relate and differentiate. This article sets out to explain the differences between - and applications of - CMYK and RGB.

Any given colour will have CMYK or RGB values, which will display that colour in the appropriate medium.

Generally speaking the RGB model is associated with screens, such as a television or computer monitor. The screen displays a combination of differing amounts of red, green and blue transmitted light. The RGB model is "additive" and expressed as a numerical value between zero and 255. Because RGB is additive, all three colours at their maximum value (255) will display as white. All three values at zero will display as black: the colour of a screen which is switched off.

Differences between RGB and CMYK aside, colours can be vary quite considerably from monitor to monitor. Even the most accurately calibrated monitor will not show an accurate representation of the colours as they'll be printed because of the differences between media. This is why print companies usually like a customer to sign off a contract, printed proof.

Back to four colour process, or CMYK (Cyan, Magenta, Yellow and Key). "Key" is thus called because with four colour printing, the Cyan, Magenta and Yellow plates are aligned - or registered - with the black or "key" plate. In four colour printing, the four process colours are mixed in varying quantities - measured in percentages or fractional parts - to achieve most other colours. The CMYK model is subtractive and uses reflected light to display colours. When the value of each of the process colours is 100 per cent, the resultant ink mix is a deep black. When the values are all zero per cent - there is no ink - the result is pure white, or a black sheet of paper.

To summarise, RGB uses transmitted light and the saturation colour is white. CMYK uses inks which reflect light and the saturation colour is black: no light is reflected. As CMYK is the model for printing, electronic artwork files should be saved and submitted to a printer as CMYK in the majority of cases.

Although the four process colours can be combined to replicate most colours, some are beyond the means of just four colours. This is where the Pantone Reference System (PMS) comes in and is the reason why some printing presses have more than four colour units.

A five colour press could be used to print four colour process plus a varnish or a special (Pantone) colour. A six colour press could print four colour process plus two Pantones and so on.

The Pantone Matching System is an industry standard, universal system. The colours are referenced in Panton swatch books and each have a PMS number. For example, PMS2602 is a purple. The Pantone reference is suffixed with either the letter C or U: in a Pantone swatch, these letters demonstrate how the colour will look on a coated and un-coated materials respectively.

Pantone colours are mixed from 14 base colours (Reflex Blue, Rubine Red etc.) in various quantities, like recipes. Although the four process colours can represent a Pantone - or "special" - colour to an accuracy of around 95 per cent, some colours can only truly be reproduced using Pantone mixes. Pantone colours are often referred to as "solids": this is because all colours made up of the four process colours will appear as tiny dots under magnification. Four colour printing effectively employs optical illusions.

To get 100 per cent accuracy of a Pantone colour, it is mixed from the 14 base colours and printed using its own printing plate, as a "solid". When viewed under magnification, there are no dots.

The author of this article is the Founder and CEO of Optimus Print Solutions and has 23 years experience in the printing industry.

Steve Laker is Managing Director of Optimus Print Solutions in London. Optimus provides a single-source, managed solution to typeset, design, print, distribute and store all of your literature.

We can produce reports and accounts, management reports, financial prospectuses, research documents, product catalogues, marketing literature, stationery, large-format graphics and everything besides to offer you a managed print solution all in one place. We do all of this in a responsible way which is environmentally friendly and supportive of local communities.

Guarantee for Online Success

If you're trying to get a new online business started, and you don't have a clearly stated guarantee policy, I can

GUARANTEE you that a year from now, you'll still be trying to get your business OFF THE GROUND, unless you've gotten

discouraged and given up!

Even in the traditional brick and mortar world of off-line sales, people need to touch and see a product before they

have enough confidence to buy. That's why stores like Sears and JC Penny do so much more walk-in business than catalog

sales. In an online business, this consumer apprehension is intensified by not having a physical store, or in many cases

even a phone number to turn to if a product doesn't meet expectations.

Add to that the common fear many consumers have about credit card transactions in cyberspace, and it's not hard to see

that you need to put your prospective customers at ease if they're to become buyers.

How can you make your customers feel that doing business with you is not a risky proposition? The answer is

incredibly simple...offer a money back guarantee!

Let's take a look at the up-side of offering a guarantee. First, it provides a statement of personal confidence in

your product. To be blunt, if you lack confidence in your product - you shouldn't be selling it anyway!

The same is true even if you're marketing someone else's product for a commission, or an affiliate program for a

multi-level marketing sales program. If the parent company doesn't eliminate risk by offering to refund fees within a

clearly stated time frame, find a different program to market. You'll be amazed how much easier it will be to sign

up new affiliates if you eliminate the risk.

More on the up-side - A solid guarantee policy gives your enterprise a clear image of professionalism. After all, only

a legitimate business would offer to give dissatisfied customers their money back, right?

There are so many entrepreneurial start-ups on the Net today, that many opportunity seekers are skeptical of any

program giving the appearance of being a small home business. The assumption is: "They're no bigger than I am,

and may not be in business next month, so why risk my money with them?"

Offering a money back guarantee dispels the small entrepreneurial image, and alleviates skepticism more than

you can imagine.

Now let's take a look at the downside. If you offer a money-back guarantee, you'll be deluged with refund requests,

right?

This is only true if you're selling something that is not as you describe it in your sales literature. If you've done an

accurate job of explaining the features of your product to the customer before they make their purchase, there won't be

any surprises that will trigger their refund reflex. In other words, give them what they paid you, and they'll be

unlikely to complain about it.

Overall, the percentage of buyers asking for refunds from reputable online businesses is very low. A 10% return rate

would be surprisingly high, and you would want to take a hard look at either your sales material, or your products

themselves, to try to determine what was causing the dissatisfaction. Be sure you're not promising something you

aren't delivering.

Of course, from time to time, you will probably get a refund request, people being generally a fickle breed. What to do?

Process it immediately - no questions asked! Make it as painless for your customers to get a refund as you do for

them to make a purchase. Stand behind your guarantee policy.

Flaunt it - cheerfully take care of dissatisfied customers.

Make it a pleasant experience, then request a testimonial about your guarantee policy...turn it into a positive part

of your marketing literature.

Don't be concerned with losses; they'll be minimal. If you're shipping hard goods, of course, wait until the

customer returns the product before you process the refund. However, if you're selling downloadable software or website

access, you'd be hard-pressed to convince me that you experienced a measurable financial loss even if a

customer dishonestly didn't destroy the software they downloaded. With a website membership, of course, you should

deactivate their password, but whatever you do, don't let pettiness or greed cloud your judgment and delay prompt

processing of refund requests.

You should try to seek out comments from dissatisfied customers as to the nature of their complaint, so that you

can take any action necessary to improve your product, but don't make this a condition of the refund. Send the refund

notification in an e-mail, and then close by politely requesting comments as to where your product failed them.

A word of caution...DO NOT make your guarantee policy complex or vague...the cleaner and simpler, the better.

Best is: "If you are dissatisfied with your purchase for any reason, we offer a 100% money-back, no questions asked,

refund of your purchase price." It is acceptable to set a time limit if you must, but make it reasonable. If it will

take them a month to use and honestly evaluate your program, don't limit the guarantee to a week.

Vague, unclear guarantees will place you under a blanket of suspicion, and will do more harm than good to your sales

efforts. Leave the conditions out...simply accept ANY REASON, or even NO REASON, for customer dissatisfaction.

Don't nitpick in your policy. Even if your credit card processing company doesn't refund the service fee to

your account, give the customer 100% of their money back. Losing a few dollars on a refund is far less costly than

losing hundreds of sales with a convoluted refund policy.

The boosted sales that a liberal guarantee policy will give you far outweigh any minimal losses you might incur from

processing infrequent refund requests.

There is simply no better way to increase sales than to make doing business with you a completely risk-free proposal for

your customers. A guarantee is essential to a sound business plan.

Sale Tips and Sale Techniques, check this web-site to learn more about Sale.

About the Author

Mukaram Mehboob Witter and Publisher of different
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is this a good made ak47?

i dont to hear your thoughts on why im asking or w/e. i just want to see if the ak itself and the extras on it is of any good quality or junk.
http://www.gunsamerica.com/905694504/Guns-For-Sale/Gun-Auctions/Rifles/AK-47-Rifles/Folding-Stock/Black_Widow_AK47_TACTICAL_Laser_Reflex_Sight_TacLight_Bipod_40rd_Bulgarian_Waffle_MOR.htm#

It's a parts gun first off. That means you're relying on the seller to be worth a damn at assembling them. If they aren't, you're stuck. It's not a factory gun. In *ALL* cases, even when I do the work myself, I suggest you go factory before custom.

Second, it's a $500 rifle, tops. That's the basic rifle, not the addons. You can pick them up all day long for $500 and add your own junk. Your question is thus "is that $300 worth of junk strapped to that rifle?"

The forearm goes $65-70....the stock is common, the grip looks like ATI no matter what they say about "Israeli made". The scope/sights etc (on other rifles listed by that same dealer) appears to be UTG/Leapers/NCStar-grade stuff....$40 tops. Same goes for the laser and light. You're looking at $200 tops for all the mounted junk. Not crap by all means, but not anything to brag about, either.

All in all, it's typical teenager-type stuff. If you like it, go for it. It's above the top end of its estimated value, though. You'll never be able to sell it that high when you decide to get rid of it.

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