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Textile supermarkets

Introduction of the concept from the textile to the "large textile" concept put forward, from the textile products in the market to "counter" in the form to the first textile brand stores appeared to Fu Anna, rollei, Bo Yang, Mengjie represented textile Enterprises that this "new force" in order to exceed the speed of triumph and the other enterprises. While this emerging industry is relatively mature and established the existence of some of the distance between markets, but these enterprises and quickly meet the market demand, the new emerging forms of distribution channels, home textile market share are also constantly increase. It's rough statistics, now the home textile distribution channels include the following: an associate or store shop mall, store or joining self-store, professional textile hypermarkets, supermarkets, specialty stores within the joint or outside supermarkets, wholesale markets, Online direct sales, TV shopping, buy, furniture (household) and other supermarkets. Given the extent and development of the industry buyer's market acceptance, sales of home textiles are the main channels of the four previous majority.

Brand positioning determines the choice of channel

    

Anna in the rich, rollei, Meng Jie channel construction with preliminary understanding, the reporter analysis showed that the three brands are all starting from the own brand and start building from the local stores sales channels, but also in development steps of the three brands are very similar: the first step: Shenzhen, Shanghai, Changsha for the base, the establishment of the flagship store; the second step: generous to participate in home textile exhibition, full appearance, large-scale investment; the third step: siege swept , the rapid increase in the network terminal; fourth step: multi-brand operation, by external force to enhance its own deficiencies; Fifth step: The system operation.

According to industry sources, most of the domestic textile brand private nature, such as most domestic enterprises exist in the problem of shortage of funds, loans, there are many restrictions. For a short period of time based on the domestic market, up shop sales and sales volume and gross margin are forced to consider. As the leading role of big business, and now the home textile market, price competition has become intense, endless kinds of promotional activities, investment in marketing activities have a very small pressure from some aspects of the brand, its profits are declining. In this situation, these big companies have established their own R & D centers, develop its own research staff, investment in research and development efforts to begin to increase. On the other hand the cooperation with foreign brands, to establish complementary channels of learning. Sales channels began a new initiative into the textile supermarkets, the promotion of Group buy plan, the introduction of franchise sales and other new modes of enrichment.

What is the future of the mainstream channels

    

Although the textile brand stores that sell mostly chosen channel, but a single store because of its brand, business area is limited, but in a different city, a buyer's market not the same level of consumption, on the store's ability to accept different Therefore, in a short time, can not become the preferred channel for the brand. In shopping malls, as share of home textile products area and profits can not be proportional, and shopping centers entered high threshold for the majority of home textiles brand discouraged, but manufacturers are only the Chinese and the window function, the operation shifted. Wholesale markets, supermarkets, despite the price advantage, but mainly for low end products, and display area of less selectivity is not strong, the image does not arrive. The display effect is precisely the important part of home textile products, professional enough to determine its impossible to become a mainstream channel.

For the textile industry, manufacturers have become more and more low-profit view, but many consumers still complain about the price of bedding package is too high, in this case, which will become the future mainstream channel? In an interview with the consumer, the reporter learned that the consumer's age structure, geographical characteristics, consumption habits are determined to varying degrees, the choice of channels for its home textiles.

Customers buy home textile products, the large part of the young people bought a house move or new home crowd, their textile products in the choice of paying more attention to individual and series, and do not care about price, they would like to buy a set of The home textile products into the series, but to avoid trouble with their own particular curtains, carpets and other ancillary products with. It would appear, if product package in the bed with the curtains on the basis of these fabric products, then, in the area of large and wide selection has obvious advantages such as textile supermarkets will be the channel of choice for most people.

The brand styles high degree of concentration in the store, directly led to price competition, the rapid penetration store network, will be shopping malls, supermarkets, shops and even a huge impact. And consumers to enjoy affordable and comfortable shopping environment home textile products, while also meeting individual needs. Single-brand chain stores can not meet consumer demand, from the scale of operations, marketing advantage, the impact on consumers, the combination of appliances, bedding, curtain fabric, lighting, WeiChu supplies products such as large retail outlets may would be a better choice.
About the Author

I am an expert from China Quality Digital, usually analyzes all kind of industries situation, such as silicone rubber seals , hnbr o ring.

Should I get a Rollei Minidigi or a Lubitel 166+?

I really love the retro look of both of the camera's but the rollei minidigi is a digital camera, whereas the Lubitel is a film camera (takes 120 and 32 film), they are both around the same price, what do you think would be a better buy?

Depends on what you want to do, really. Do you want a small novel camera that looks cool and can take a picture every now and then, or do you want an older-style camera for serious photography? I mean, there's nothing wrong with either, you just have to decide what you want. The minidigi is not known for it's image quality, and the lubitel is much much much larger than the minidigi. To be honest, if you're looking for the retro look but still want a brilliant camera, you may be better off with a decent 120 film TLR from Rollei or Mamiya. KEH stocks a few Rollei TLR's between $100 and $250. These will give you the retro looking camera with decent optics and functionality. You could also look into the Baby Rollei, which is smaller but takes the nigh-impossible-to-find 127 film format, or you could bid on one of the hundreds of used Yashica C's on ebay.

120 film is still easily developed at most serious labs, and it does carry much much much more detail than that 5mp minidigi, for what it's worth. Invest in a decent light meter if you choose the film route, as it's almost certainly not going to have a useful exposure meter in the camera.

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