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One of the fundamental laws of magnetism is "opposites attract". Does it hold true when it comes to personal magnetism also? We'll see gradually. You have seen couples who are quite opposite to each other. What happens there? The usual sparks fly ...the heat is on. It might be a bit exciting to watch.

He likes blue, she abhors it. He likes James Bond movies. She thinks them to be imbecile and unrealistic. He likes hard metal. She likes country. And the list goes on to more serious topics also. So, when looking for a life partner, should you go for the "exciting" scenario? The answer is a definite "no". We'll see why.

The harsh realities of life tell us something different. People of opposite tastes, likes and dislikes are initially drawn to each other. But they can't stay together for long. And even if they decide to stay, for whatever compulsions there may be, it is normally a conflict-driven, argumentative, ego-clashing relationship.

You relish certain qualities in the other person and enjoy them. You wish you had the same too. This liking draws you nearer. You feel excited to be with someone, who is so different to you. Unfortunately this excitement soon turns into negative feelings. Socialites can't gel with homebodies. Extroverts can't be with introverts. Dancing pro can't keep up with a person with two left feet.

Repeated research has shown that couples who are truly happy have more in common than their differences. So if you want to get married and stay married (with the same person!) look for someone similar to you and not opposite.

Marrying someone "similar" to you does not mean you marry your split image. If both of you think, act and live exactly in the same way, the sheer monotony of the time together is bound to bore you to bits. So where lies the secret of a happy and long-lasting marriage: marry someone who complements your own qualities. Which means, marry the person, whose qualities and characteristics you lack but admire and respect. This makes the person different but not really the "opposite". She thinks the same thing like you, but perhaps in a more structured, planned way.

This way you can avoid many nasty conflicts and clashes, which ruin any relationship.

Research done to assess the degree of similarity or dissimilarity with committed couples. Here is what was found:

Attractive people choose to marry attractive people. Disappointing looks do not draw beautiful looking people. A wide gap in looks normally creates problems in marriage later.

The educational levels of happy couples normally match. Of course Doctorates also have marital problems. People don't marry looking at their education degrees. They marry because their intellects match.

In America there is class. Upper class American would not ideally marry someone from a lower class. Country club types marry country club types. Ivy Leaguers marry Ivy Leaguers. The rich prince marrying the poor ugly duckling is really a fairy tale.

People from diverse religious communities indeed tie the knot but successful couples usually have similar spiritual beliefs. It is always recommended that such delicate issues are discussed and a commonality arrived, before you wed the person. It will avoid many problems later.

Rich man marrying poor girl or vice versa is not uncommon. But the marriage lasts till the money of the rich partner vanishes.

To a large extent, happy couples agree on whether to have children, and if yes, how many.

Thus, to get married and stay married you don't have to look for someone who is your duplicate or identical twin. After all, in a marriage the differences between the two make the relationship spicy and interesting. However when major decision-making issues are concerned, happy couples mostly are in agreement.

With this new perspective in mind, you can now take a re-look at your own relationship before you take a final call on getting married and settling down. You may differ on small things like the placement of that antique furniture in your room, but when it comes to major issues, make sure that you are in agreement with your life partner.

Joshua Goh is dating & relationship expert. His desire is to motivate and support single men, women and couples to overcome the obstacles preventing them from attaining the loving relationships and lives they really want. For more information please visit our site for up-to-date free personals reviews and practical online dating tips & ideas.

Why Split Testing Can be Too Much of a Good Thing

Split testing, can be enormously helpful in fine tuning your websites to be effective sales channels for your business. The goal of the testing is to produce higher conversion rates, but I use the term conversion rate loosely here. For example, you can measure whether a user buys your product, clicks on your affiliate links or opts into your mailing list. Split testing can be a powerful tool, however, like any other tool that produces hard measurements it can be abused and its results misinterpreted.

What is the purpose of split testing?

If you are selling an ebook on how to improve your tennis game, what is the best headline to engage your visitor's interest? Is it "Perfect Your Backhand?" or "Serve to Win?". Even if you are a tennis pro, don't make the mistake of thinking you know the answer. You'll likely get it wrong. You will need to test different versions of your headline and let your site visitors tell you the answer. I once wrote a headline that started off with "Who else wants to ...". I had seen similar long headlines on many other sales pages. My rationale was that if that style of headline was working on other sales pages, it should work on mine. Fortunately I decided to test it, and what I found was that it performed poorly against my control headline! By listening to my site visitors through testing, I found out that they didn't like my "Who else..." headline at all.

How does split testing work?

Here is how split testing (also known as A/B testing) works, half of your site visitors see one version of your site (the A version), the other half sees the another (the B version). You monitor the conversion rate of the two versions. The version that has the highest conversion rate is what you use going forward. It's often an iterative process, you keep testing changes until the conversion rates don't change very much from version to version. You are not limited to only testing the headline of your site. You can test other prominent components of your site that play a strategic part in converting your customers. For example, here are some website components you may consider testing: the main image of your landing page, the call to action, and even the promotional copy.

So when it is not useful?

Split testing is not that useful if you change more than one component of your site at a time. If you change both the headline and the main image on your B copy and it performs better, what does that tell you? That the image performed better or the headline? Sure you can use the B copy of your site going forward, but what if the best combination was the B version of the image and the A version of the headline? The only way to know is to test each change individually. If you want to test multiple versions of your site components, you should explore using a tool that supports multivariate testing. Multivariate testing is just what it sounds like, a way to test multiple changes at a time.

Another trap that testers fall into is putting too much significance on small differences in the results. If you have 40 visitors to your site and 3 of them convert on the A copy and 4 of them convert on the B copy, is that justification enough to decide the B copy is the best version going forward? Not really. If you have a low traffic site, it's best to be patient and wait for more traffic, or put some effort into promoting the site to get more traffic so you have a more statistically significant test. Don't keep changing your site day by day trying to take advantage of what could be the result of a complete whim of your site visitor.

Keep your mind open

Split testing is useful but differences in your conversion rates may have nothing to do with your split tests and you have to be careful not to draw the wrong conclusions. For example I was running a split test over a period of time for my headlines. I submitted two articles spaced apart by a week to the article directories during my test. The first article had a higher conversion rate than the second because my second article was not as well targeted to my desired audience as the first. Simply put, the people that found my second article interesting and clicked through to my site were not interested in what my site was offering. If I had changed my headlines in the midst of this I might have drawn the wrong conclusion. My choice of topic for my second article had a much larger impact that either of the headlines I was testing.

Split testing is a powerful tool but like all measurement tools its results need to be taken into context so you can make the right decisions going forward.

About the Author

Kathy Alice has been in the technology industry for 20 years. She helps business owners and marketers bridge the technical gap. She loves finding innovative solutions and sharing them with online business owners.

How do i split a image(.iso) file of 7gb so that i can fit it into a dvd?

I am having the setup of a game in form of an image file(.iso). The problem is that its size is 7 gb. I want to split it so that i can fit it into a dvd of capacity 4.5 gb. Can someone tell me any software which can split .iso format files or some other way to write this 7 gb file?

You can use 7-zip archiver to split .ISO file into smaller pieces.
Use: File => Split file => Split to volumes, bytes: 4480M DVD

Space Rock Hunters Find Largest Chunk Yet of Exploded Wisconsin Meteor
The largest chunk yet of a meteor that exploded over Wisconsin last month has been found by intrepid space rock hunters. But the remnant, which broke into three pieces after hitting the ground, is still small enough to fit in the palm of your hand.

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